Moulay Ismail University                                      Media Studies

Faculty of Arts and Humanities                          Semesters IV & V

Meknes, Morocco                                                Dr. D. CHOUIT



 Course Description


Objectives: This course aims: (1) to show to students the importance of media and information literacy in the media-saturated world of the 21st Century; (2) to explain to them the basic media processes; and (3) to introduce them to theory and research for a better understanding of how media –traditional and new- work, how they impact individuals and society, and how they shape attitudes and behaviours. This course lays focus on analysis and critical thinking, the purpose of which is to make students informed citizens, active users of mass media, able to read between the lines and to decipher tendencies to manipulation and distortion of information. 


Key Topics: Media and Information Literacy, Understanding the Communication Process; Understanding Media Processes; Understanding the Business of Mass Media; Understanding Theory and Research; Media Effects; Media Audiences; Analyzing Media, News Media; News Values; Digital Media; Fake News, Misinformation and Disinformation.


Brief Contents: Media and Information Literacy; Communication Process; Communication Noise; Media Effects, Media Theories; Media and Society; Media and Democracy; News Media; News Values; News Agenda-Setting; News Analysis; Checking Reliability of News; Detecting Misinformation and Disinformation.



Introduction: Understanding Communication Processes

  • The Communication Process
  • Frame of Reference
  • Communication Noise


I. Understanding Media and Information Literacy

  • Key Concepts of Media Literacy
  • Key Concepts of Information Literacy
  • Rationale behind Combing Media and Information Literacy in the Digital Age


II. Understanding Media Processes

  • The Nature and Functions of Mass Media
  • The Market Approach
  • The Adversarial Approach
  • The Watchdog Function of the Press


III. Understanding the Relationship between Media and Society

  • Media for the Good of Society
  • Media and Public Opinion
  • Media and Democracy


IV. Understanding Theory and Research:

IV.1. Media Effects

  • Media Information Dependency Theory
  • The Theory of the Two-Step Flow of Communication
  • The EPS Cycle Theory
  • The Agenda-Setting Theory of the Press

IV.2. Media Audiences

  • The Magic Bullet Theory
  • The Uses and Gratifications Theory
  • The Cultivation Theory
  • The Spiral of Silence Theory


V. Understanding News Media

  • News Values
  • News Agenda-Setting
  • Story Forms
  • Framing
  • Media and Information Ethics
  • Information and Representation
  • Citizen Journalism
  • Theories of Journalism


VI. Understanding Media Linguistics

  • Political Communication
  • Media Discourse
  • Public Relations
  • Advertising

VII. Understanding Visual Culture

  • Our Visual World
  • From Images to Words
  • Visual Literacy Defined

  • Difference between Vision and Visuality

VIII. Understanding Texts and Images

  • TV Literacy Key Concepts
  • Critical Viewing
  • Goals of Visual Literacy

IX. Manipulating Images

  • Photos
  • Videos   


X. Multiple Literacies in Action

  • News Literacy
  • Visual Literacy
  • Linguistic Literacy
  • Digital Media Literacy
  • Social Media Literacy



Adams, W.R. and B. Patterson. (2005). Developing Reading

Versatility. 9th ed. U.S.A: Thomson.


Beck, A., P. Bennett, and P. Wall. (2002). Communication Studies: The Essential Introduction. London: Routledge.


Bell, A. (1991).The Language of News Media. UK: Blackwell.


Berger, A. (2003). Media and Society. U.S.A.: Rownan & Littlefield Publishers.


Bernstein, D.A. et al. (2000). Psychology. 5th ed. New York:

Houghton Mifflin Company. 


Brym, R.J. and J. Lie. (2007). Sociology: Your Compass for a New World. 3rd ed. U.S.A.: Thomson Wadsworth.  


Chouit, D. A Linguistic Approach to Communication Strategies in Media Discourse.



Chouit, D. Promoting Media and Information Literacy in Universities Through Theory and Research.



Chouit, D. and A. Nfissi. News Agenda-Setting: Building a Culture of Peace or a Culture of War and Conflicts? 



Croocker, C.A. et al. (Eds). (2001). Turbulent Peace: The

Challenges of  Managing International Conflict. U.S.A.: United States Institute of Peace Press.


Cutlip, S.M., A.H. Cener and G.M. Broom. (2000). Effective Public Relations. 8th ed. U.S.A.: Prentice Hall International.


De Bens, E. (Ed). (2007). Media Between Culture and Commerce. Changing Media – Changing Europe Series, V.4. UK: Intellect.


Defleur, M.L. and E. Dennis. (2002). Understanding Mass

Communication: A Liberal Arts Perspective. U.S.A.: Houghton

Mifflin Company.


Devito, J. A. (2000). Human Communication: The Basic Course. 8th ed. New York: Longman.


Dillard, J.P. and Michael Pfau. (2002). The Persuasion Handbook: Developments in Theory and Practice. London: SAGE.


Gorman, L. and D. McLean. (2003). Media and Society in the

Twentieth Century: A Historical Introduction. UK: Blackwell.


Downing, J.D.H. et al. (Eds). (2004). The Sage Handbook of Media Studies. London: SAGE.


Durham, M.G. and D.M. Kellner (Eds). (2001). Media and Cultural Studies: Key Works.U.S.A.: Blackwell.


Exoo, C.F. (2010). The Pen and the Sword: Press, War, and Terror in the 21st Century.  London: SAGE. 


Fadie, W.F. (Ed). (2009). 21st Century Communication: A Reference Handbook. London: SAGE.


Gauntlett, D. (2002). Media, Gender, and Identity. London:



Gill, R. (2007). Gender and Media. UK: Polity Press.


Hahn, P.L. (2005). Crisis and Crossfire: The United States and the Middle East since 1945.U.S.A.: Potomac Books.


Heath, L. and J. Bryan. (1992). Human Communication Theory and  Research: Concepts, Contexts, and Challenges. U.S.A.: LEA.


Herman, E. S. and R. W. McChesney. (1997).The Global Media: The New Missionaries of Corporate Capitalism. London: Cassel.


Infante, D.A. (1988). Arguing Constructively. U.S.A.: Waveland



Kamalipour, Y.R. and N. Snow. (2004) (Eds). War, Media, and

Propaganda: A Global Perspective.U.S.A.: Rowman &

Littlefield Publishers. 


Larson, C. U. (2001). Persuasion: Reception and Responsibility. U.S.A: Wadsworth.


Lievrouw, L and S. Livingstone (Eds). (2002). The Handbook of New Media. London: SAGE.


McNair, B. (2003). An Introduction to Political Communication. 3rd ed. U.S.A.: Routledge.


Morreale, S., B.H. Spitzberg, and J.K. Barge. (2007). Human

Communication: Motivation, Knowledge and Skills. Canada:

Thomson Learning.


Noll, A.M. (2007). The Evolution of Media. U.S.A.: Rowman &

 Littlefield Publishers.


Rich, C. (2005). Writing and Reporting News: A Coaching Method.  4th ed. U.S.A.: Wadswoth.


Richardson, J.E. (2007). Analyzing Newspapers: An Approach from Critical Discourse Analysis. New York: Palerave Mac Millan.


Robins, K. (1996). Into the Image: Culture and Politics in the Field of Vision. London: Routledge.


Roskin, M.G. (1998). Countries and Concepts: An Introduction to Comparative Politics. 6th ed. U.S.A.: Prentice Hall.


Rubenstein, J.M. The Cultural Landscape: An Introduction to Human Geography. 7th ed. U.S.A.: Prentice Hall.


Said, E.W. (1981). Covering Islam: How the media and the experts  determine how we see the rest of the world. U.S.A.: Vintage Books.


Sen, A. (1999). Development as Freedom. U.S.A.: Anchor Books.


Seitel, F.P. (2004). The Practice of Public Relations. 9th ed. U.S.A.: Pearson Education.


Shaheen, J.G. (2001). Reel Bad Arabs: How Hollywood Vilifies a People. Canada: Olive Branch Press.


Stan Le Roy, W. (1992). Mass Media/Mass Culture: An Introduction. New York: McGraw-Hill.


Thussu, D. K. (2000). International Communication: Continuity and Change. London: Arnold.


Valdivi, A.N. (Ed). (2003). A Companion to Media Studies. U.S.A.: Blackwell.


Wimner, R. D. and J. R. Dominik. (1997). Mass Media Research: An Introduction.U.S.A.: Wadsworth.


Wool, J. (2004). Communication Mosaics: An Introduction to the Field of Communication. 3rd ed. U.S.A.: Wadsworth.




Media and Information Literacy Curriculum for Teachers


Media Education: A Kit for Teachers, Students, Parents and Professionals, by Divina Frau-Meigs


Overview of the Information Literacy Resources Worldwide, by Forest Woody, Jr. 2nd  Edition 2014.




Last Updated:





02.06 | 08:01

thank you so much professor for these important points.

25.05 | 04:35

Copy this link, paste it in your browser, then click on it

25.05 | 04:23

Already done!

25.05 | 04:22

No. This website provides some units of the course + complementary information and resources. You have to combine both e-learning platform and this website.