Moulay Ismail University                                      Media Studies

Faculty of Arts and Humanities                          Semesters IV & V

Meknes, Morocco                                                Dr. D. CHOUIT



 Course Description


Objectives: This course as introduction to media studies aims: (1) to show to students the importance of media and information literacy in the media-saturated world of the 21st Century; (2) to explain to them the basic media processes; and (3) to introduce them to theory and research for a better understanding of how media –traditional and new- work, how they impact on individuals and society, and how they shape attitudes and behaviours. This course lays focus on analysis and critical thinking, the purpose of which is to make students informed citizens, active users of mass media, able to read between the lines and to decipher tendencies to manipulation and distortion of information. 


Key Topics: Media and Information Literacy, Understanding Media Processes; Understanding the Business of Mass Media; Understanding Theory and Research; Media Effects; Media Audiences; Analyzing Media, News Media; News Values; Comparing Media; Newspapers; Radio; Television; Internet.


Brief Contents: Media and Information Literacy; Communication Process; Communication Noise; Media Growth and the Development of Media Research; Media Effects, Media and Society; News Media; News Values; Newspapers; Radio; Television; Internet.



Introduction: Understanding Communication Processes

  • The Communication Process
  • Frame of Reference
  • Communication Noise


I. Understanding Media and Information Literacy

  • Key Concepts of Media Literacy
  • Key Concepts of Information Literacy
  • Rationale behind Combing Media and Information Literacy in the Digital Age


II. Understanding Media Processes

  • The Nature and Functions of Mass Media
  • The Market Approach
  • The Adversarial Approach
  • The Watchdog Function of the Press


III. Understanding the Relationship between Media and Society

  • Development of Mass Media Research
  • Causes of Media Growth
  • Media and Public Opinion
  • Media and Democracy


IV. Understanding Theory and Research:

IV.1. Media Effects

  • Media Information Dependency Theory
  • The Theory of the Two-Step Flow of Communication
  • The EPS Cycle Theory
  • The Agenda-Setting Theory of the Press

IV.2. Media Audiences

  • The Magic Bullet Theory
  • The Uses and Gratifications Theory
  • The Cultivation Theory
  • The Spiral of Silence Theory


V. Understanding News Media

  • News Values
  • Story Forms
  • Framing
  • Media and Information Ethics
  • Information and Representation
  • Comparing Media (Newspapers, Radio, Television, Internet)
  • Citizen Journalism
  • Theories of Journalism


VI. Understanding Communication Strategies

  • Public Relations
  • Advertising
  • The Linguistic Construction of Media Discourse




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Versatility. 9th ed. U.S.A: Thomson.


Beck, A., P. Bennett, and P. Wall. (2002). Communication Studies: The Essential Introduction. London: Routledge.


Bell, A. (1991).The Language of News Media. UK: Blackwell.


Berger, A. (2003). Media and Society. U.S.A.: Rownan & Littlefield Publishers.


Bernstein, D.A. et al. (2000). Psychology. 5th ed. New York:

Houghton Mifflin Company. 


Brym, R.J. and J. Lie. (2007). Sociology: Your Compass for a New World. 3rd ed. U.S.A.: Thomson Wadsworth.


Chouit, D. (1995). Analyse critique de l’assignation directe du sens dans les approches linguistiques contemporaines.

Langage, Langues et Linguistique, 2, 25-41.


Chouit, D. (1997). Une nouvelle approche du micro-système

THIS/THAT en anglais contemporain. Collection Grammatica,

France: La Tilv. 


Chouit, D. (2008). Deixis Revisited. MAKNASAT, 18, 133-152.



Chouit, D. (2009). A Linguistic Grammar of English.



Chouit, D. A Linguistic Approach to Communication Strategies in Media Discourse.



Chouit, D. Promoting Media and Information Literacy in Universities Through Theory and Research.



Chouit, D. and A. Nfissi. News Agenda-Setting: Building a Culture of Peace or a Culture of War and Conflicts? 



Croocker, C.A. et al. (Eds). (2001). Turbulent Peace: The

Challenges of  Managing International Conflict. U.S.A.: United States Institute of Peace Press.


Cutlip, S.M., A.H. Cener and G.M. Broom. (2000). Effective Public Relations. 8th ed. U.S.A.: Prentice Hall International.


De Bens, E. (Ed). (2007). Media Between Culture and Commerce. Changing Media – Changing Europe Series, V.4. UK: Intellect.


Defleur, M.L. and E. Dennis. (2002). Understanding Mass

Communication: A Liberal Arts Perspective. U.S.A.: Houghton

 Mifflin Company.


Devito, J. A. (2000). Human Communication: The Basic Course. 8th ed. New York: Longman.


Dillard, J.P. and Michael Pfau. (2002). The Persuasion Handbook: Developments in Theory and Practice. London: SAGE.


Gorman, L. and D. McLean. (2003). Media and Society in the

Twentieth Century: A Historical Introduction. UK: Blackwell.


Downing, J.D.H. et al. (Eds). (2004). The Sage Handbook of Media Studies. London: SAGE.


Durham, M.G. and D.M. Kellner (Eds). (2001). Media and Cultural Studies: Key Works.U.S.A.: Blackwell.


Exoo, C.F. (2010). The Pen and the Sword: Press, War, and Terror in the 21st Century.  London: SAGE. 


Fadie, W.F. (Ed). (2009). 21st Century Communication: A Reference Handbook. London: SAGE.


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Gill, R. (2007). Gender and Media. UK: Polity Press.


Hahn, P.L. (2005). Crisis and Crossfire: The United States and the Middle East since 1945.U.S.A.: Potomac Books.


Heath, L. and J. Bryan. (1992). Human Communication Theory and  Research: Concepts, Contexts, and Challenges. U.S.A.: LEA.


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Kamalipour, Y.R. and N. Snow. (2004) (Eds). War, Media, and

Propaganda: A Global Perspective.U.S.A.: Rowman &

Littlefield Publishers. 


Larson, C. U. (2001). Persuasion: Reception and Responsibility. U.S.A: Wadsworth.


Lievrouw, L and S. Livingstone (Eds). (2002). The Handbook of New Media. London: SAGE.


McNair, B. (2003). An Introduction to Political Communication. 3rd ed. U.S.A.: Routledge.


Morreale, S., B.H. Spitzberg, and J.K. Barge. (2007). Human

Communication: Motivation, Knowledge and Skills. Canada:

Thomson Learning.


Noll, A.M. (2007). The Evolution of Media. U.S.A.: Rowman &

 Littlefield Publishers.


Rich, C. (2005). Writing and Reporting News: A Coaching Method.  4th ed. U.S.A.: Wadswoth.


Richardson, J.E. (2007). Analyzing Newspapers: An Approach from Critical Discourse Analysis. New York: Palerave Mac Millan.


Robins, K. (1996). Into the Image: Culture and Politics in the Field of Vision. London: Routledge.


Roskin, M.G. (1998). Countries and Concepts: An Introduction to Comparative Politics. 6th ed. U.S.A.: Prentice Hall.


Rubenstein, J.M. The Cultural Landscape: An Introduction to Human Geography. 7th ed. U.S.A.: Prentice Hall.


Said, E.W. (1981). Covering Islam: How the media and the experts  determine how we see the rest of the world. U.S.A.: Vintage Books.


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Seitel, F.P. (2004). The Practice of Public Relations. 9th ed. U.S.A.: Pearson Education.


Shaheen, J.G. (2001). Reel Bad Arabs: How Hollywood Vilifies a People. Canada: Olive Branch Press.


Stan Le Roy, W. (1992). Mass Media/Mass Culture: An Introduction. New York: McGraw-Hill.


Thussu, D. K. (2000). International Communication: Continuity and Change. London: Arnold.


Valdivi, A.N. (Ed). (2003). A Companion to Media Studies. U.S.A.: Blackwell.


Wimner, R. D. and J. R. Dominik. (1997). Mass Media Research: An Introduction.U.S.A.: Wadsworth.


Wool, J. (2004). Communication Mosaics: An Introduction to the Field of Communication. 3rd ed. U.S.A.: Wadsworth.




Media and Information Literacy Curriculum for Teachers


Media Education: A Kit for Teachers, Students, Parents and Professionals, by Divina Frau-Meigs


Overview of the Information Literacy Resources Worldwide, by Forest Woody, Jr. 2nd  Edition 2014.




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LAHCEN CHERKANE | Réponse 16.11.2013 22.20

First of all thank you my dear teacher for your great idea. Now thanks to this amazing website everyone can benifit even if S/he is not from your studentS .

Aabou Said | Réponse 16.11.2013 18.48

this is the best website i have ever seen on the net.Thank you so much Dr Chouit for making our way to understand about the media easier.

chouki mariem g2 | Réponse 15.11.2013 02.52

At the begining, i would like to thank Dr Chouit for this interestig article ,it 's really give us an abvious image about media .

CHOUKI MARIEM G2 | Réponse 15.11.2013 02.39

At the begining i would like to thank Dr Chouit for this interesting article .it is really give us an obvious image about media.

Benabou Rachid | Réponse 05.11.2013 12.54

and understand more about media studies, and i am sure that website will be successful one, sorry if i made a mistake in my writing

Benabou rachid | Réponse 05.11.2013 12.53

first of all i want to say thank you Dr.Chouit for that website it's going to help us a lot in our study and to take more information

Dadda otman S3 G2 | Réponse 04.11.2013 21.41

Thank you Madam. Actually these courses are really helpfull. not only for study, but it is also for life in general thank you again

Voir tous les commentaires


24.09 | 17:11

Thank you Madam for the huge and interesting information you'd provide us with

24.09 | 17:04

Excellent madam

22.09 | 15:44

Merci beaucoup

21.09 | 17:31

Thank so much for these useful information I appreciate your work

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