ABSTRACT OF ARTICLE ON NEWS AGENDA SETTING

ABSTRACT OF ARTICLE: NEWS AGENDA SETTING

News Agenda-Setting: Building a Culture of Peace

or a Culture of War and Conflicts?

                               Drissia CHOUIT, Ph.D.

                               MoulayI smail University, Meknes, Morocco

                               Abdelhamid NFISSI, Ph.D.

                  Sidi Mohamed Ben Abdellah University, Fez, Morocco

 

Abstract:

 

This paper examines the Agenda-Setting Theory of the Press in its relation to political agenda and public opinion. The inter-relationship between news agenda, political agenda and public opinion is examined from a critical perspective, aiming to show the effects and the limitations of the Agenda-Setting Theory of the Press, and to highlight how the choices of media professionals concerning what is considered news-worthy can have subtle cognitive effects on audiences and shape their attitudes and behaviours.

 

What is termed the "War on Terror" is taken as a case study to show the manipulative power of both the news agenda-setting and the news agenda-cuttings, as well as the detrimental effects of cross-cultural illiteracy, which reinforce a culture of hatred, fear, anxiety, conflicts and wars, instead of a culture of peace and mutual understanding. 

 

The paper ends with a set of recommendations highlighting the importance of media, information, and cross-cultural literacy. The mass media should honour their mission as the Fourth Estate, should be re-focused on public interest; and should take responsibility in building a culture of peace and mutual understanding, which is the only way to guarantee the well-being of humanity and to pave the way to a better future to younger generations around the world.

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