Promoting Media and Information Literacy
in Universities through Theory and Research
Drissia CHOUIT, Ph.D.
Faculty of Arts and Humanities,
Moulay Ismail University, Meknes, Morocco
The aim of this paper is two-fold:
- To present the main concepts of media and information literacy in order to show its
prime importance at a time of explosion of information and convergence of communications;
- To show that at the university level, the focus should not be laid
only on skills, but also on theory-based knowledge in communication and media because we should train our students to decipher both media and information content and the nature and functions of media and communication.
Taking into consideration both
the prerogative of media and information literacy for educational development in the twenty-first century and the academic context of universities, we advocate in this paper to adopt a balanced approach for our university students, by equipping them with the
techniques, strategies and skills, but at the same time introducing them to the fascinating world of theory and research, which constitutes the essence of development and the fundamental prerequisite for building knowledge societies. This is the strategy we
have been applying at the Faculty of Arts and Humanities of Moulay Ismail University, Meknes, Morocco, in introducing media and communication studies to undergraduate students at the Department of English.