Dr. Drissia CHOUIT

Moulay Ismail University


Introduction to Media Studies


Media and Visual Studies


Sample Exams:


  1. Explain and comment on the following statement:

           Individual people and societies have always had a 

           problem with information. For millennia, the

           information problem was one of generating enough

           information about important aspects of life and then

           providing people with access to that information. But

           with the rise of the mass media, especially over the

           past half century, the information problem has shifted

           from one of gaining access to one of protecting

           ourselves from too much information.


           The most important challenge now lies in making good

           selections when the media are constantly offering us

           thousands of messages on any given topic. How do we

           meet the challenge of making selections from among

           the overwhelming number of messages in the constant

           and increasing flood of information? The answer to this

           question is media literacy. Becoming media literate

           gives you a much clearer perspective to see the border

           between your real world and the world manufactured

           by the media. When you are media literate, you have

           knowledge and skills which help you to navigate better

           in the media world so that you can get to those

           experiences and information you want without

           becoming distracted by things that might be harmful

           or misleading to you. You are able to build the life that

           you want rather than letting the media build the life 

           they want for you.


  1. Explain and comment on the following statement:

            What is ‘news’? This apparently simple question proves

            surprisingly difficult to answer. Perhaps, however, the

            most useful starting point for understanding news is an

            observation by Arthur MacEwen, first editor of the San

            Francisco Examiner: 'News is whatever a good editor

            chooses to print.' Countless millions of events occur

            each day. None is news unless and until a journalist

            acting as editor chooses to make it so. This perspective

            places journalists and their institutions – not the events

            or the people portrayed – at the centre of the news-

            making process.


            Media scholars characterize news practitioners as

            selecting events for reporting according to a complex

            set of criteria referred to as news values. But news

            values are neither natural nor neutral. News values

            are, in fact, professionally and socially/culturally

            derived and framed. They are constructions.

            Furthermore, they operate at every level within the

            news production process, not simply at the point of

            selection of an event but also in the shaping of the

            text through which that event will be portrayed. If

            news values are, essentially, constructions, the news

            stories flowing from the operation of these news values

            are also constructions. The media do not simply mirror



  1. Explain the following statement: 

            Although the mass media determine what news and

            entertainment the public will see and hear, people

            absorb only a fraction of all the information that they

            receive. Besides, people try to protect themselves

            from information that they might find offensive.


  1. Explain the following statement:

             Most of the mass media content is designed for the

             tastes and presumed intellectual level of the

             "average citizen." In this sense, most professional

             communicators tend to assume that the majority of

             people in their audiences share common



  1. Explain and comment on the following statement:               

            The mass media may not be successful in telling us

            what to think, but they are stunningly successful in

            telling us what to think about.


  1. Explain the following statement:

            Gatekeeping is another way the media control our

            access to news, information and entertainment.


  1. Explain the relationship between news agenda and public opinion, and give specific examples to illustrate your explanation. 


  1. Explain the importance of the "Frame of Reference" in the communication process, giving specific examples to illustrate your explanation.


  1. Explain why broadcasting in particular should be regulated.
  2. Explain the difference between semantic noise and psychological noise in mass media, and give examples to illustrate your explanation.
  3. Explain the difference between "vision" and "visuality."

  4. Explain the power of mass media.


Tips to Succeed:


  1. All these questions require an essay answer, which may be one paragraph or several paragraphs long.
  2. Take time to read carefully the question and understand it fully.
  3. Identify key words in the question and pay particular attention to have all of them included in your answer.
  4. Concerning the number of paragraphs, you may like to devote one paragraph for each key idea, or to develop more than one key idea in one of the paragraphs of the essay.
  5. Make a tentative outline.
  6. Write down any ideas that come to your mind in order to keep track of them and not to take the risk of forgetting them.
  7. Figure out what you are required to do: which type of essay, with which content: You should answer the question, NOT MORE; in other words, you should not show to your teacher that you have more knowledge in the field by including information which is not relevant to the topic under question.
  8. Answer the question directly without giving a general introduction: Your introduction should be related to the particular topic you are discussing.
  9. Write in clear and simple English. Do not use long sentences and avoid run-ons.
  10. Write in your own words and do not simply reproduce what has been given to you in the handouts. These served only as a basis for discussion and in-depth analysis.
  11. You should show the capacity to make the links between the various units studied and to give a comprehensive answer. It is recommended to give examples and further information to support your answer.
  12. Make sure that the intended message that you have in mind is stated clearly so that your teacher can get it as intended.
  13. Plan your time and leave some time for revising your draft and proofreading.  


Good Luck.


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Oumayma BEN SALEM | Réponse 02.06.2021 08:01

thank you so much professor for these important points.

Abderrahmane Serghini | Réponse 08.05.2020 12:15

Please would you send me some exercices with responses in media studies I am in s4 university cadi ayad 53 years

Hanane kassimi | Réponse 15.05.2019 09:45

Hello Madame how are you. Please i want to ask you what does mean by Gatekeeping?,

Dr. CHOUIT 09.06.2019 23:37

Gatekeepers are media professionals who take decisions on what to cover and how to cover it, and what to discard or marginalize.

fouzia benda | Réponse 09.11.2018 20:31

Thank you so much my dear teacher Dr. Drissia CHOUIT for all you give us . I hope all the best for you

Amre | Réponse 06.01.2018 14:12

few professors in our Moroccan educational community take from their own time to help guide students, thank you for that professor.

kondro | Réponse 01.12.2017 01:52

Hi prof, if only I could have some of your articles on metaoperational grammar. I am working in that field. thank you
my mail is:

Dr. CHOUIT 03.12.2017 22:09

OK. I will get in touch very soon.

JABAR ABDELAZIZ | Réponse 16.11.2017 13:08


Soukaina | Réponse 10.07.2017 20:14

Thank you so much teacher for this information

Voir tous les commentaires


02.06 | 08:01

thank you so much professor for these important points.

25.05 | 04:35

Copy this link, paste it in your browser, then click on it

25.05 | 04:23

Already done!

25.05 | 04:22

No. This website provides some units of the course + complementary information and resources. You have to combine both e-learning platform and this website.

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